Microsoft for Startups

A World of Knowledge at Your Fingertips

We are a technology platform built to provide you with the most relevant information at every step of your shopping experience. So, yes! “Differentiated Content”—that’s our promise to you!


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What Do We Do?

Your Digital Solution

We’re obsessed with innovation, and we work hard to create a data-driven technology that changes the way people perceive their buying habits.

KnowItWorld strives to arm consumers with accurate product information, empowering them to make purchases that reflect their own unique tastes and preferences.

As our constantly developing intelligent software matches digital and physical inventory, we alleviate pressure that brands and retailers endure to allocate additional and extensive resources to digitizing. With us, the digital and physical worlds converge, and shoppers’ needs are met instantly.

Your Optimised Solution

We address discoverability and product reach with our categorization of intelligible dietary attributes. We optimise product search ability to enhance and nurture the connection between consumers and the products they’re looking for, resulting in opportunities for revenue to be claimed.

Our Features

Easy Search

Our filter and tag search bar helps you effortlessly find food products that suit your needs. A real time saver without the fuss and information overload of regular retail websites.


Personal Calorie Calculator

Click on the calorie calculator to see how your product search matches your unique calorie load. Staying focused on your goal just got easier!


Scan and Go

Can’t find your product? No problem! Simply follow the instructions to capture the product details and we’ll upload it on our system. Shopping just got a little less complicated!


Product Comparison

Can’t decide what to buy? Explore our range of South African food products. You can compare price, nutritional information, allergens and exercise equivalents — all in one page. 


Shareable Shopping List

Take your grocery shopping to the next level with a real-time digital shopping list. Multiple contributors can edit and share the list — anywhere, any time. No more forgotten grocery  items under your watch!


Introducing the KnowItWorld App

The Know-It-All

Keeping you in the know about all things — Food!

Oct 5, 2021

Condiments are something used extensively in Western diets. They have become hugely popular. They can accompany breakfast…

Sep 29, 2021

Fibre is contained within carbohydrate food products. This includes foods derived from wheat, maize, grains (barley, quinoa, rice…

Sep 28, 2021

How do you enjoy this creamy, versatile fruit? On toast? On pizza or as guac? In salads, in smoothies, or in salad dressings?…

Our Recipes

These brownie bites are quick, easy, and filled with wholesome ingredients. This is the perfect recipe to add to your…

The ultimate healthy breakfast recipe, this peanut butter banana oatmeal is creamy, voluminous and will keep you full all…

California Chopped Kale Salad. Vegan, Gluten Free. Quinoa, kale and all the veggies, plus flaked coconut & juicy grapes…

Get to Know the Team


Chief Technologist

Oh captain my captain! Fearless and proud to take KnowItWorld into unchartered waters and beyond, Abhijit keeps the team on their toes with his boundless intellectual energy.


Head Developer

No crew is complete without a chef in the kitchen cooking up all things tech with an eye for precision and impeccable standards, is Joris our Netherlands-based coding specialist.


Director of Content

Every ship needs its captain and someone to navigate the way forward, turning ideas into tangible roadmaps Philippa ensures all content is in shipshape order!


Get in Touch!

12 Glossderry Road, Claremont, 7700, Cape Town, South Africa