knowitworld

A World of knowledge at your fingertips

Discover

Shopping becomes a breeze with the curated experience of a personalised shop window. Find just the right products for your evolving preferences and desires.

Learn

Get to know the products you love. Understand their nutritional content visually, at product level, instantly.

Live

Feel your best. Discovering and learning about the right foods for you means a brighter mind, clearer skin, an energised body and boosted moods.

Nutritional information made visual, made understandable and made for you.

Let’s talk about food. It’s fundamental to our existence; our most frequent purchase. It’s not just fuel, it’s culture, delight, family. They say everything you eat either feeds or fights disease. Yet, most people know very little about what’s in it. And ignorance isn’t bliss… it’s disastrous.

The world is unwell and so are the people in it. There’s always “a pill for that”, until there isn’t.

Not all of us are nutritionists and few of us know what’s meant by those ingredients none of us can pronounce. Labels are complicated and confusing, so KnowIT steps in. Behind the scenes we decipher, turn complex to simple. And suddenly, with a single tap, you’re in control. Knowing becomes convenient. Understanding is bliss. Because peace of mind is putting your health back in your capable hands.

So… what exactly do we do?

KNOWITWORLD is an enlightening and dynamic portal to all your grocery needs.

In our independent hub, which displays your favourite local grocery retailers’ products, you can interact and engage with your brands of choice on a level playing field. Leave interpreting labels to our food science experts and shop according to your dietary and nutritional desires, facilitated by our smart, simplified system of food data and tags. No confusing jargon or manipulative marketing, just you, the products you want and the information you deserve.

We offer…

Hyper-Personalisation

 

Product Discovery
Virtual Shopping Assistant

 

Knowledge Beyond Labels

Embrace Balance & Be Empowered

We know ‘health’ is relative. It’s a personal journey, and idealism must meet reality. No matter how many new diets on the scene or nutritionists’ opinions given, we each have to figure out what works for ourselves.

At KNOWITWORLD we make that process a whole lot easier and more attainable by providing access to the right food information.

Once you’re empowered with knowledge, you can’t be taken advantage of or blindsided. You’re no longer a victim to consumerism – you’re an equal. And even when you indulge, you know you’re in control of your health and making conscious decisions.

A Filtered Browse

Shoppers’ preferences shape our searches

As modern food consumers we make purchase decisions based on abundant combinations of selective criteria. As seen in the statistics below, we care about what is and isn’t in the product we’re purchasing and these days nearly everyone has some sort of special dietary requirement.

%

Adhere To Diets & Health-Related Plans

%

Believe it’s important to consider the ingredients in the food products they buy

%

avoid specific ingredients when shopping for food products

%

find that allergies, intolerances, or sensitivities impact the way they shop

Your Food Knowledge Companion

3 ways we improve your shopping experience

  • We tag foods according to diets, nutrients, ingredients, allergens and features, allowing you a filtered and optimised search.
  • Grocery shopping’s natural nuances are achieved with our satisfying navigational features.
  • We’re exploring the good side of AI. Imagine a friend who knows you better than you know yourself. Our innovative recommender lets you discover perfectly suited products you’ll love.

Trust

We ensure product transparency and are committed to helping you live in line with your individual values and goals. With us, you know someone has your back.

Optimisation

We don’t just optimise your search we optimise your life. We want you to shop, eat and live as well as possible.

Knowledge

We ensure you’re clued up on what’s important. Sharing interesting, insightful and important information with you, we help you nourish your body and mind.

Get to know the Team.

AbhiJit

Co-Founder & CTO

From Astrophysics to Portuguese and a whole lot of programming in between, Abhi’s areas of expertise know no bounds. He’s leading our technology to a thoughtful and original beyond.

Matthew

Co-Founder & COO

Dynamic is an understatement when you’re talking about Matt. Constantly learning, growing, moving – his drive to create and change the way we live is like a current taking our business forward.

Joris

Head Developer

Coding enthusiast and Java guru, Netherlands-based Joris leads our soft- and hardware development with a knowing precision.

Vijay

IT Specialist

Methodical and thorough, Vijay’s extensive grasp of web and mobile application technology make him our go-to guy for all things tech-related.

Julia

Product Manager

Researching and enriching her knowledge are at the forefront of Julia’s agenda. She keeps us creative, connected and in conversation, on our Knowitworld podcast.

Ankit

Snr. Full Stack Developer

Behind each seamless feature of our platform is Ankit’s coding and keen eye for detail. When he isn’t  working on our venture, he’s working out in the park or venturing in the mountains.

The Know-It-All

Keeping you in the know about everything health-related

Let’s chat about health.

Connect with us and other like-minded people on our social media platforms. Health is about a community of support, insights and a shared body of knowledge. It takes a village.

I’ve Developed Fun & Realistic Methods For a Balanced Nutrition

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KNOWITWORLD Playbook

For businesses and brands who’d like to know a little more about us.

The modern consumer's changing needs.

How KnowIT addresses these challenges.

Benefits to brands getting on board our health revolution.

Frequently Asked Questions

Learn How We Work

Why do most people not do their grocery shop online?

It’s because shopping is more than just a list. It involves finding things unexpectedly, spontaneously. We walk through the aisles browsing for inspiration. And those of us with special diets need to interact with products to thoroughly check their labels. Done right, technology makes life easier. KNOWITWORLD solves these issues with our nuanced navigational features.

How does your platform inform me on products?

You simply click on your discovered product and all the information is made clear. Learn about the nutrition visually, at a product level.

Combining the technical know-how with ethical care, we ensure you can shop mindfully and with awareness – a knowing search, you might say.

When we say, for instance, ‘No Added Sugars’ we mean it. No more ingredients hidden under names you don’t understand – we speak your language.

Does KNOWIT only help me with online shopping?

No, we’re an omnichannel service. With our platform you can inform yourself on products in-store too.

How does using KnowIT improve my life?

With us you feel:

  • At ease, navigating isles of relevant products from the comfort of your home, assured you’re on top of your to-do lists and health.
  • Satisfied that your unique needs are acknowledged and fulfilled, with your preferences understood.
  • Confident. Making healthy food choices isn’t easy. But with adequate information you can make a conscious and clever decision every time.
What tags are used to help filter my search?
  • Diet tags: Diabetes Friendly, Ketogenic, Vegan, Paleo etc.
  • Nutrient tags: High Protein, Low Carb, Good Iron, Low Cholesterol etc.
  • Ingredient tags: No Added Sugars, No Added Oils, No Artificial Sweeteners etc.
  • Allergen tags: No Dairy, No Peanuts, No Sesame Seeds etc.
  • Badge tags: Certified Grass Fed, Certified Non-GMO, Certified Kosher etc.
Why are nutrition tags necessary?

Knowing the contents of the products you buy is essential to staying in control of your health. This is because many ingredients you may want to avoid are hidden under confusing aliases. Similarly, if you’re wanting to have more of certain vitamins, micros and macros the tags provide a simple solution.

Get in touch.

We’d love to hear from you!